摘要
21世纪,随着知识经济和经济全球化的发展,企业文化的研究、运用和实践在企业运营中显得尤为重要了。营造“以人为本、创新为本”的企业文化,可以为战略管理提供最有力、最长效的平台。而如何正确地认识企业文化是建造适合自身企业文化的前提。
In the 21st century, with the development of knowledge economy and economic giobalization, the research and utilization and practice of enterprise culture in the management of enterprise seem to be very important Establishing the enterprise culture of "taking human and innovation as the basis" can provide the most powerful and longest platform for strategic management. How to recognize enterprise culture correctly is the prerequisite to constructing the suitable enterprise culture for oneself.
出处
《长春理工大学学报(社会科学版)》
2006年第5期28-30,68,共4页
Journal of Changchun University of Science and Technology(Social Sciences Edition)
关键词
企业文化
海尔文化
玫琳凯文化
enterprise culture, culture of Haier, culture of manykay