摘要
成功的广告语言贵在有创新意识,能用独特新颖的文体和修辞手段,引起消费者和读者的注意,进而产生购买行为。本文从创新角度出发,分析广告商如何在有限的篇幅中,独具创意,撰写出令人回味的成功广告。
The successful advertisement should be innovative so as to attract consumers and readers＇ attention, therefore cause them to buy with its distinctive and novel vocabulary, syntax and rhetorical devices. From the perspective of creation, this article aims to analyze how the advertiser can create the expressive and impressive advertisement in the limited time and space.
出处
《南通航运职业技术学院学报》
2006年第3期21-23,共3页
Journal of Nantong Vocational & Technical Shipping College
关键词
广告
复合词
外来词
修辞
Advertisement
Compound words
Loanwords
Rhetorical devices
