新世纪我国体育产业发展战略研究

Research on Development Strategy of Chinese Sports Industry in the New Century

主要采用走访、面谈、调查和文献资料分析相结合的研究方法,在深入分析和研究新世纪我国体育产业发展面临的若干问题的前提下,在全面探讨新世纪我国体育产业发展战略的思路和目标的基础上,提出了实现新世纪我国体育产业发展战略的对策与措施。

This paper applies the methods of interview, investigation and literature to make thoroughly analysis on several questions that sports industry encounters of our country in the century. On the base of general objects and thoughts of developing strategy,strategic of sport industry of our country in the new century, the author put forwards the countermeasures to realize the developing strategy of sport industry of in the new century in the new century.