动画中的视听语言 20世纪90年代日本电视动画片制作技巧研究

What is Seen and Heard in Animation:the Creative Strategies in Making Japanese Animation in 1990s

视听语言是电影的艺术手段(形式),同时也是大众传媒的符号系统和独特的文化现象,动画在符号传达的意义上和电影是相同的,同样是通过视觉语言和听觉语言把信息传达给观众,动画是在模拟电影的视听语言,但是由于动画制作的方式使动画拥有比电影更为灵活、多样的视觉表现语言,使动画拥有更为丰富多彩的视听表现力。日本电视动画片是视觉工业的产物,它有一套完整的视觉制作体系,从漫画到动画再到动画形象衍生品,都是通过视觉传达给大家的。日本电视动画片的人物造型已经形成了自己特有的视觉造型语言符号,而且这种符合大众审美的视觉语言符号,得到大众的接受和喜爱。

Audio and video language marks the special artistic feature of films. It is also a cultural phenomenon in mass communication that generates its own semiotic system. Same as films,animation transfers its semiotic messages through audio and video means. Though like film,the special feature in which animation is made makes animation more flexible,versatile and rich in its audio and video expressive quality. Japanese animation is the product of visual media industry and has a complete set of visual making system. Cartoon,animation and animation side products all come across to us through visual images. Over the years,Japanese TV animation figure design has formed its own special semiotic visual codes,and they are met with wide acception and appreciation.