邻近区域旅游企业合作的博弈分析——以张家界和凤凰为例

Game Analysis of Tourism Business Cooperation in the Near District——Take Zhangjiajie and Fenghuang as Example

分析邻近区域间旅游核心吸引物对旅游者的引力、旅游企业各自的市场份额、旅游市场容量和旅游者在旅游目的地之间作出选择的转换成本等因素影响的基础上,通过构建一个包含“防降价均衡”博弈来分析旅游企业的服务定价、合作决策,寻找存在合理的旅游服务定价,使旅游企业有动力开展合作,造就双赢局面。

Based on the analysis of the influencing of tourism core attractor among adjacent regions to tourists＇ attraction, tourist enterprises＇ market share, tourism market absorption capacity and the transform-cost of tourist making choosing decision among different tourism destinations, a game mode is designed which is including ＇ prevent-reducing price＇ to analyze service pricing, cooperation decision of tourist enterprises to get a reasonable tourism service price, make the tourist enterprises cooperate and get a win-win result.