7Jack Solomo,The Signs of Our Times: The Secret Meaning of Everyday Life, Harper & Row, 1990. From Arthur A. Berger, Ads, Fads, and Consumer Culture, Rowman & Littlefield Pubfishers, Inc., 2004, 第44页
1[2]J. S. Johar and M. Joseph Sirgy,"Value-Expressive Versus Utilitarian Advertising Appeals: When and Why to Use Which Appeals" , Journal of Advertising,No.3, 1991.
2[9]Robert Rosenblum, Towards a Definition in New Art, New York: Rizzoli, 1991, pp.44-45. 转引自 Juliann Sivulka, A Cultural History of American Advertising, Wadsworth Publishing Company,1998;东北财经大学出版社,1998版,第299页.
