摘要
从微观的市场营销角度,利用博弈分析工具:产品价格竞争模型、产品质量模型、古诺(Cournot)模型、圆形城市模型,探讨了在WTO条件下,中国企业如何从价格竞争向非价格竞争转变的基本途径:产品差异化、生产高质量产品、开展竞争合作、开拓发展等,以增强企业持续竞争优势.
From the angle of the microcosmic marketing , this article, based on Game Theory, has explored the basic ways for Chinese enterprises to change from price competition to non - price competition in WTO, for example, product differentiation, high -quality product production, competition cooperation, development and the like. All these can strengthen enterprises＇ sustainable competitiveness.
出处
《昆明理工大学学报（理工版）》
CAS
2006年第5期106-110,共5页
Journal of Kunming University of Science and Technology(Natural Science Edition)
基金
国家自然科学基金资助项目(项目编号:70372031)
关键词
低价竞争
非价格竞争
持续竞争优势
博弈
low price - based competition
non - price competition
sustainable competition
Game
