新形势下广西企业品牌战略发展研究

Research into the Brand Strategy Development of Guangxi Enterprises under New Situation

分析我区品牌战略发展中的障碍,提出了加快品牌战略发展的思路和途径,并指出应避免陷入的几个“误区”。

The famous brand reflects a local image and integrated strength;it comprehensively promotes the competitive power of Guangxi enterprises products in both domestic and foreign markets ; it is the way to be taken to advance the brand strategy develpment of Guangxi enterprises. The article, thoroughly analyzes the barrier of brand strategy develpment in Guangxi region,proposes the clew and approach of speeding up the brand strategy development and points out that several＂ erroneous zones＇we may fall into should be avoided.