对我国体育赛事电视转播权的思考

Probe on the Match Broadcasting Right of Sports in Our Country

体育赛事电视转播权收入已经成为国际奥委会和各种体育组织的主要经费来源之一。而在我国除少数个别项目之外,大多数大型赛事的电视转播资源未能销售出去,造成了极大的资源流失和浪费。通过对我国体育赛事电视转播权的发展历程、存在的主要问题,以及今后发展对策的研究,旨在推动开发我国转播权资产,促进体育产业发展。

The sports competition television relay power income already became one of IOC and each kind of sports organization＇s main funds origins. But in our country except the minority individual project outside, the majority large - scale sports event television relay resources has not been able to sell, created the enormous resources to flow the waste. This article discuased our country sports competition television relay power development course, the existence main question, as well as the next development countermeasure research, will be for the purpose of impelling to develop our country to retransmit the power property, the promotion sports industry development.