摘要
面对旅游市场激烈的竞争,西双版纳旅游业要在群雄争霸的旅游格局中独树一帜,就必须充分挖掘贝叶文化的现代价值,利用贝叶文化这一宝贵的人文资源,打造西双版纳旅游业的软实力,使贝叶文化成为西双版纳旅游业的主题和形象。
Facing the fiece competition in the tourism market, Xishuangbanna, if it wants to win in the situation of tourism heroes＇ springing up everywhere, will have to dig up fully the modem value of the pattra - leaves culture, make best use of this precious resource of hunanity and forge the soft power of the tourism industry, making the pattra- leaves culture into the theme and image of the tourism industry in Xishuangbanna.
出处
《学术探索》
2006年第5期121-124,共4页
Academic Exploration
关键词
贝叶文化
现代价值
西双版纳旅游业
软实力
pattra - leaves culture
modem value
tourism industry of Xishuangbanna
soft power
