浅谈餐饮业的大众化经营方式

Popular Low -priced Operation and Management in Food and Beverage Industry

随着我国社会经济发展，人民生活水平的提高，星级饭店的客源越来越大、已不仅仅局限于海外旅游和国内的高官显贵，大众消费者也成为饭店客源之一。把规范化和个性化、客套性的礼仪与情感的沟通揉为一体的优质服务，不仅是当前饭店服务模式进一步发展、完善和提高的方向，更是中华民族几千年来早已有之的文明风采。本文从分析饭店餐饮目前面临的市场环境入手，通过与其主要竞争对手——社会餐馆作比较，阐明了饭店餐饮大众化经营的必然性与可行性，以此探索饭店餐饮大众化经营之道，希望达到提高饭店整体经济效益的目的。

Along with the development of economy and greatly enhanced living standard, hotel customer sources have expanded from overseas tourists and domestic VIPs to ordinary people. It is not only a direction to hotel service but also an expression of ancient Chinese civilization to coordinate standardized, individual and polite protocol with emotional communication. This essay makes a comparison between popular low - priced restaurants and social restaurants by analyzing the present market environment in food and beverage industry. It expounds the inevitability and feasibility of popular low - priced operation. It also tries to find regular patterns for the operation so as to increase the economic benefit.