辣椒与辣椒营销基础文化特质丛探析

Exploring Set of Basic Special Culture Factors About Capsicum and Marketing of Capsicum

本文对辣椒传入我国的历史进行了探源，从营销文化角度探析了食辣群体诱因、辣椒产业问题及怎样进行营销中的基础铺垫，并就导向性的大众传播、权威影响力、展示产品途径和开发科技产品等营销文化特质丛的相关内容进行了剖析阐述。

In the article the writer researches the history of capsicum into our country, and learns the cause of human eating capsicum, the problem for capsicum property, and how to set off the climax of marketing, analyses the contents about mass communication of guidance, authoritative influence, showing products path, developing scientific and technological products, these are set of special culture factor.