摘要
旅游形象建设是旅游开发研究的重点内容之一,丹霞地貌作为独特的造景地貌资源,由于开发程度较低,旅游形象建设尤显重要.山具有典型的丹霞峰林地貌景观,其旅游形象建设还比较薄弱.本文通过对山文脉基础的分析,对其形象进行准确定位,并对其旅游形象的传播策略进行探讨.
TDI （Tourist Destination Image） is one of the important projects of regional tourism development. Danxia Landform, a kind of especial scenic landforrns, but its developmental level is low, which makes it wery necessary to establish TDI in these areas. Langshan lies in Xinning county of Hunan Province. It is a typical landform of Danxia geomorphology, which is unique in China, but its TDI is still weak. Based on the analysis of its tourism resources, was correctly positioned its irnage. At last, the strategies of communicating the image are presented in the paper.
出处
《邵阳学院学报（自然科学版）》
2006年第3期92-94,共3页
Journal of Shaoyang University：Natural Science Edition
基金
本文是湖南省教育厅课题(05C688)部分成果
关键词
莨山
丹霞地貌
旅游形象
Langshan
Danxia Landform
tourist destination image
