摘要
服务增强已成为提高制造业企业竞争力的重要手段。目前学者对服务增强作用微观机理的研究基本集中在差异化和服务价值方面,而忽略了其他方面。通过对服务增强过程中用户使用创新、缄默知识积累和潜在市场机会进行分析,探讨了服务增强在产品创新过程中的作用,并以一个中国企业的服务增强实践案例进行说明。最后给出这一分析的意义,并对未来研究进行展望。
Service enhancement has become an important method to improve the competence of manufacturing industries. The discussions on micro mechanism of service enhancement effects by many scholars are mostly focused on differentiation strategy and the value of service, but they have overlooked the other aspects. By analyzing the user innovation in application, tacit knowledge accumulation and potential markets during the process of .service enhance, this paper discusses the new role of service enhancement in product innovation. Additionally, a case study from a Chinese firm's experience is further illustrated. At last, the significance of this analysis is explored and suggestions on further researches are provided.
出处
《华东经济管理》
2006年第10期28-31,共4页
East China Economic Management
关键词
服务增强
制造业
竞争力
产品创新
service enhancement
manufacturing industries
competence
product innovation