物流服务创新模式研究

Research on the Innovation Models of Logistics Service

物流服务是企业竞争优势的重要来源之一,物流服务创新的实质就是通过创新实现物流服务的差异化获得竞争优势。物流服务创新受到诸多因素的驱动,包括企业竞争环境、物流环境和顾客服务需求以及商业模式的变化、社会经济与信息技术、网络技术的快速发展以及物流服务商绩效改进的需要等。物流服务创新模式主要包括跟随竞争创新、顾客需求主导创新、物流技术创新、物流网络创新、增值物流服务创新等,各种创新模式具有不同的优劣势及风险,在比较分析的基础上,讨论了创新模式选择要考虑的因素。

Logistics service is one of the most important resources of competitive advantage. Logistics service innovation aims to realize the difference and competitive advantage. It is driven by some factors such as changes of environment, customer requirement, business model and information technology, and so on. The follow competitors ＇ innovation, customer requirement dominant innovation, technique innovation, networks innovation as well as value-added service innovation were put forward. Their advantages and disadvantages as well as risks were compared. Some factors should be considered before they were chosen.