新媒体：重塑产业结构的力量

New Media:The Power to Change the Structure of Media Industry

新媒体的产业价值在于用新技术重构、整合并创造人际传播与大众传播模式,实现传者与受者的双向精确分化,建立起了纵向的、以不同量级受众规模来排序的传媒产业价值链,并通过最高量级的传播通道实现利益的最大化。

According to the view of this essay, the major power of new media is to converge, restructure and create all kinds of communication models in possible, in order to focus information senders and receivers accurately with maximizing the consumers. By this way, new media tries to climb up to the top lay of media industry structure to gain the biggest market and profit. Now the qualitative change of media industry structure brought by new media is coming.