物与符号——传统物文化与广告传播

Utensils and Sign——Traditional Utensils Culture and Ads Communication

中国传统器物文化所彰显的精神文化特质,体现了东方古老智慧的永恒魔力。通过对东方古老器物文化的了解和仔细研究,能够帮助我们深刻了解传统文化的文化特质,同时更有助于我们在当前的语境中发扬古老东方智慧的当下意义。文章试图探索传统的物文化和现代广告传播之间的密切联系,以及这种东方智慧对广告传播文化意蕴的理解和应用操作层面的双重指导意义。

The Chinese traditional utensils showing the features of spiritual culture embody the permanent magnetics. By understanding and analyzing of ancient oriental utensils, it will help us to deeply understand traditional culture＇s feature and develop the present Oriental wisdoms. The paper endeavors to probe into the close relationships between traditional materialistic culture and modem ads communication and the dual meanings of this wisdom.