数码艺术字在平面设计中的表现运用

Expression Application of Digital artistic Character in Graphic Design

数码艺术字顺应数字时代的潮流而生,成为构建现代平面设计的重要设计语言之一。它在传递商品信息、表达视觉语言、抓住顾客视觉欲等方面起到了不可忽视的作用。本文首先从数码艺术字概念的界定着手,采用图文结合的方法,分析其具体表现形式及在平面设计中的运用,提出三种表现形式、六种运用方法。

The digital art characters come with the development of our digital age. It is becoming one of the essential designing languages of modern graphic design. It is also a popular style of design. Digital art words play an important role in transmitting the information of commodities, expressing visual language, attracting the consumers' visual desire. This thesis aims to begin with the definition of the digital art characters with the help of pictures and words, analyses its concrete forms and applications in plane design, then put forward three forms and six applications methods.