摘要
网络广告的优势不言而喻,网络广告的未来似乎无需质疑的美好,但广告在其发展中还存在许多需要解决的问题。完善网络广告营运监督体制,打造好互联网品牌,科学、诚信地开展网络广告,是网络广告长期生存发展的必要条件。
Network advertisement's advantage is obvious, that promoted a bright future for this business. But there are some problems with it that need attention. Perfecting network supervision, building nice network brand and developing network advertisement scientifically and honestly is a necessity of network advertisement's long survival.
出处
《吉林省经济管理干部学院学报》
2006年第5期73-77,共5页
Journal of Jilin Province Economic Management Cadre College
关键词
网络广告
优点
不足
对策
network advertisement
advantage
disadvantage
countermeasure