创新旅游产业 打造品牌山东——访山东省旅游局局长李德明

Innovating Tourist Industry,Building Branded Shandong

悠久的历史,灿烂的文化,优美的自然风光,共同构成了山东旅游独特的风格。为适应旅游市场的需求,山东省旅游部门创新理念,针对不同的市场,整合特色旅游产业,打造品牌旅游,使山东的旅游事业取得了巨大成就。就山东省旅游业的现状、面临的机遇以及发展规划等一系列问题,记者走访了山东省旅游局局长李德明。

The most important cultural basis of Shandong tourism is Qi Lu culture, Shandong, one of the cradles of the Chinese civilization, is the birthplace of Confucianism whose master is Kung Fu Tzu. Confucianism represents the summit of Eastern Culture which influences the culture of the world.