摘要
本文基于对非旅游热点地区的现状分析,探讨非旅游热点地区旅游营销竞争优势构建的途径和措施,以促进其旅游业的加速发展。
Based on the analysis of present conditions in the totlrism undeveloped regions, this article discusses the way and the measure which advantages of the tourism marketing competitive are constnlcted in the tourism undeveloped regions in order to promote the quick development of tourism industry.
出处
《宜宾学院学报》
2006年第10期60-62,共3页
Journal of Yibin University
关键词
非旅游热点地区
形象驱动
整合营销
文化营销
合作营销
Tourism Undeveloped Region
Image Drire
Integrated Marketing
Culture Marketing
Symbiotic Marketing
