浙商创业特点、文化渊源与超越演进

Zheshang's Venturing Characteristics,Original Culture and Evolutional Paths

浙商创业特点具有深刻的文化根源,这已被广为认同。本文从多个层面揭示浙商的创业特点及其的文化渊源,认为浙商创业总体上具有很强的主体性,表现出务实性、草根性、家族性、群体性与扩张性等创业特点,这些特点可以从浙商的地理文化、精神文化、工商文化、家族文化等文化渊源中得到阐释。浙商创业层次的提升应该在充分认识这些文化渊源的基础上实现跨时代超越与演进。

Many researchers agree that the characteristic of Zheshang＇ s （the businessmen of Zhejiang province） venturing has its original culture, This article describes the multi - characteristic of Zheshang＇s venturing and its original culture. It argues that Zheshang have a strong sense of mainbody. They demonstrate the strongly concrete - working, humble - rooting, clan - relating, grouping, and expansionary characteristics. These characteristics relate to the geographical culture, spirit culture, business culture and clan culture strikingly. Zheshang should exceed their venturing model and evolution paths based on the original culture timely and properly.