浅析房地产广告策略——Soho沸城广告策略个案研究

An Analysis of the Tactics of Real Estate Advertisements——a study of the Soho advertising tactics at Boiling City

Soho沸城房地产广告改写了成都房地产销售周期的历史记录,该广告主要采用平面广告,整体画面以红色为基调,视觉冲击力大,概念简洁,设计唯美。在策略上,通过广告宣传加大促销力度,启动多种宣传媒介以全面覆盖目标消费群,宣传量达到一定的饱和度,努力塑造品牌形象,获得了极大的成功,提升了国内房地产的品牌形象。

Soho advertisement at Boiling City has revised the historical record of the sales cycling period of Chengdu＇s real estate. The ad is made in one plane, its basic colour red, with a strong visual impact, concise concept and aesthetic designs. Tactically, it strengthens its effort in propagation for sales promotion and boots up all media to cover the target customers with its saturation to some degree, making a great achievement in creating and enhancing its brand image at home.