北华大学图书馆品牌构建的探讨

品牌效应在市场经济中的作用和由此产生的经济效益是无法用数字来衡量的,在未来的发展中,它将发挥越来越大的作用。因此,21世纪的高校图书馆也应该着眼于构建自己的特殊品牌,本文就是针对北华大学图书馆品牌构建过程的一种探索和设想。

The effect and economy benefit that brought by brand effect is immeasurable in market economy and brand effect will act more important in future development. University library of 21st century, therefore, shall construct its special brand. This paper argues the exploration of library brand construction of Beihua University.