中英广告语言之比较

Comparison between Chinese & English Advertising Language

广告语言充满丰富的想象力和极大的创造性。掌握中英文广告语言的相同和不同之处可以帮助国内外企业更好的了解全球各类产品的服务信息,从而提高竞争力。本文从中英文广告的措词、特征、修辞等方面进行比较分析,同时还指出中国和英语国家不同的社会文化、风俗习惯和民族心理等对本国的广告语言影响甚大。

Advertisement is not only an economic acfivity but a kind of culture exchange. This paper compares words, characters and rhetoric in Chinese advertising with those in English advertising. At the sametime it points out that the different social culture and traditional habits and customs have the great irnpacts on their own advertising language.