香格里拉大峡谷生态旅游市场开发研究

Development Research of Shangrila Canyon Ecotourism Market

香格里拉大峡谷生态旅游区是香格里拉县的重点旅游区之一，具有丰富的自然和人文旅游资源。但近年来景区客源萎缩、经营困难。文章通过对香格里拉县及昆明的游客所作抽样调查的数据进行统计分析，试图从市场需求即游客的角度探讨香格里拉大峡谷生态旅游区的市场开发对策及措施。

Shangrila Canyon ecotourist area is one of the key tourist areas in Shangrila county, which has abundant natural and humanistic tourism resources, however, the tourists of the scenic area becomes withers in recent years and the management is difficult. This article carries on the statistical analyses based on the data from the sample investigation of the tourists of Shangrila county and Kunming, and tries to probe into the countermeasures against the market development of Shangrila Canyon ecotourist area from the angle of the market demand.