摘要
在传统的出版业中,编辑主要担负着对作品进行组织、审读、整理、加工的角色。而在市场经济条件下,编辑的工作范围需进一步向前后延伸,编辑角色需在原有定位的基础上进行提升,需承担策划人、文化创新者、营销人等角色。
Traditionally, the main task of editors is to organize, examine, rectify and improve some works. However, under the circumstance of market economy, the working scope of editors should be further extended, accordingly, their role should be further promoted. They should play different roles,at the same time such as sponsors, culture innovators and marketers.
出处
《丽水学院学报》
2006年第5期79-81,共3页
Journal of Lishui University
关键词
角色提升
策划
文化创新
营销
promotion of role
sponsor
culture innovation
marketing