摘要
中国人知道东芝这个品牌大多是从上世纪七十年代“TOSHIBA,TOSHIBA,大家的东芝……”这句脍炙人口的家电电视广告语开始的,而中国自动识别行业的企业和用户大多是从去年TEC品牌改为东芝开始的,品牌的改变带来了企业新的成长。为了探究这个日资企业在中国的成长经历,不久前,本刊执行主编与东芝泰格流通信息机器(深圳)有限公司营业总部总经理名井康浩先生进行了深入交流,重新认识了东芝泰格,到日本东芝泰格公司本部的访问,更进一步加深了对东芝泰格的了解。
What majority of Chinese people know about TOSHIBA,the famous brand,should trace back to the 1970s.'TOSHIBA,TOSHIBA,TOSHIBA for all of us...'This famousads enjoyed great popularity at that time.Meanwhile,fromlast year,people in the Auto-ID industry,`got to know theirproducts from its last year's renaming:from TEC toTOSHIBA.In order to probe into the Japan-fundedcompany's growing experience in China,our ExecutiveEditor-in-Chief made a deep and profound discussion withYasuhiro Nai,General Manager,Business Head-quartersof TOSHIBA TEC Shenzhen Co.Ltd.
