“现代专门杂志”与城市脉动的关系——以美国《纽约客》为例

The Relationship between Modern Specialized Magazines and the Pulse of Cities——A Case Study of New Yorker

20世纪杂志发展最令人瞩目的特征之一是趋向专门化的浪潮,与之相对应的是读者细分的要求。这股浪潮最早兴起于20世纪初,六七十年代出现了越来越多的、以特定读者为对象的专门化杂志,而自八九十年代以来,杂志更是以达到特定的人口群体为目的,并随时代的变化而赋予“专门杂志”以新的意义。现以美国“现代专门杂志”中的第一批成功者之一———《纽约客》———为例,联系历史与当代,侧重几个方面探讨专门杂志与城市脉动之间的关系。

Throughout the history of the 20^th century, one of the main development features of magazines is the flow of specialization, and the demand for the subdivision of readers correspondingly. The flow began first in the early 20^th century, and more and more specialized magazines which were aimed at specific readers appeared when it came to the 1960s and 1970s. Since the 1970s and 1980s, specific colonies have become the goals of the magazines as a kind of specific publication, and the new meaning of ＇ specialized magazines＇ has been defined as the times have changed. This article takes New Yorker, one of the first successes of American ＂modern specialized magazines＂ as an example and discusses the relationship between specialized magazines and the pulse of cities in some important aspects, together with the comparison of the past and contemporary.