入境旅游市场需要引导消费——以嵩山少林寺为例

Entry-Tourist Market Demanding Consumption Guiding——Taking Songshan Shaolin Temple as an example

从“旅游消费心理”和“旅游环境”两个方面分析旅游消费者的决策心理和郑州市旅游业的资源条件及发展现状。依据知觉、动机、决策等心理学理论,对入境旅游市场的吸引力和少林禅宗文化的影响力进行分析,提出以嵩山少林寺为重点,突出专题旅游资源,抓住龙头打造中原旅游精品,引导旅游消费的基本对策。

This article analyzes the psychological process of the tourist consumption decision from the two aspects of ＂psychology of tourist consumption＂ and ＂tourist environments＂. And it describes the tourism resources in Zhengzhou and the present development. Based on the psychological theory of perception, motivation and policy decision, this paper presents the basic policy for the tourist consumption in order to grasp the key-link of the special topic tourist resources and make known the refined tourist spots in Zhongyuan Area.