摘要
我国电视公益广告受到因电视自身的发展历程与我国传统道德的影响,在表现上有自身的独特性:创意的思想性、制作的艺术性、传播的广泛性、作用的直觉性以及效用的积累性。
Because of the service Ads in China display specific development course their own characteristics as extensive dissemination, intuitive functions, and cumulative and the influence follows： ideological effects. of traditional ethics, the public originality, artistic production,
关键词
公益广告
文化直觉
道德他律
public service Ads cultural intuition moral heteronomy
