信息通信技术在旅游产业中的应用

Application of Information and Communication Technologies in Tou rism Industry

信息通信技术(Information and Commun ication Technologies,简称ICTs),是指通过陆上途径或是通过电网、电子网发送信息的基本技术的延伸。它的出现,对人类而言,在压缩信息传送时间的同时,扩大了地理空间。旅游业作为典型的信息依赖性产业,走信息化发展道路,既是时代的需求,也是我国旅游业内在推动力的必然结果。本文分析了集外交、经济、文化等各种属性于一体的综合产业———旅游业的网上应用及前景。旅游产品的无形性、不稳定性和非存贮性。决定了它的信息依赖性,信息通信技术作为网络间一种十分活跃的力量,应用于旅游业中,使供应者和旅游者可以直接沟通信息,双方自由交易,减少了环节,降低了费用。本文立足于此,首先论证了ICTs不仅完善了现代旅游业的市场经济个性,拓展了现代旅游的国际化功能,而且对中国来说,又使“网络”和“旅游”的价值得以提升。由此我们得出:信息化不仅是国际旅游业发展的趋势,也是保持旅游业可持续发展的关键。

This paper points out the tourism is a comprehensive industry, integrating foreign affairs, economy and culture. Tourism is a typically industry which depends on information because the products of tourism have the characters of invisibility, instability and notbe-stored. As a kind of active power in networks, Information and Communication Technologies （ICTs） are used in tourism to make the information directly communication between tourist and provider, make the trade freedom, reduce the link and decrease the cost. On the base of those factors, this paper firstly proposes that ICTs not only made the tourism market economy more perfect and improved the internationalization quality of tourism, but also raised the value of ＂ networks＂ and ＂ tourism＂. Therefore, it draws a conclusion that informationization is not only an inexorable trend, but also is the key point to keep a continuous development in tourism.