经销商如何管理营销渠道

How the Franchisers Manage the Marketing Channel

得渠道者得天下,生存于供应商和终端商夹缝中的经销商更是如此。无论是供货渠道还是销售渠道,都关系着经销商的存亡。良好的供货渠道可以让经销商以最低价及时地拿到产品,保证其利润,还可以帮助提升其信誉;良好的销售渠道可以实现经销商的营销目标,使其获得利润,实现发展目标。而良好的渠道管理可以给经销商带来良好的供货渠道和销售渠道。

Both the supply channel and distribution channel determine the survival of the franchisers. Good supply channel can help franchisers get the products at low price while , good distribution channel can help franchisers realize their marketing goal to gain profit. Good channel management can bring franchisers both good supply channel and good distribution channel.