煤炭企业竞争方式与竞争趋势分析

Analysis of Competition Way and Competition Tendency of Coal Enterprise

煤炭企业从计划经济走向市场经济,经过了痛苦的转变,从低谷走向繁荣,经过了相当长时期的艰难发展。但历经了这种激烈的变革和艰难发展的我国大部分煤炭企业,其营销意识仍然很淡漠,营销观念、竞争方式和营销手段仍然很落后。基于这种现状,本文以煤炭企业竞争方式和竞争趋势为基础,说明煤炭企业应重视营销工作。

The coal enterprises are moving towards the market economy from the planned economy after the painful transformation. But most coal enterprises in China, which have experienced intense transformation and hard development, still have weak marketing consciousness. And their marketing idea, competition way and marketing method are still backward. Based on this situation, this paper takes the coal enterprise competition characteristic and the competition way as the foundation and so coal enterprise should pay attention to marketing.