对我国职业篮球俱乐部管理体制及市场开发现状的理性思考

To our Country Professional Basketball Club Manager System And Market Development Situation Rational Ponder

对我国职业篮球俱乐部的管理体制和市场开发现状进行了分析与研究,从中发现我国篮球俱乐部在市场运作过程中依然存在着管理体系、组织结构和商业开发与经营等诸多方面的问题。结论是加大我国篮球俱乐部改革力度,借鉴NBA的成功经验并自我创新相结合,始终坚持经营、投资、决策、激励、约束和监控等核心要素。

Have carried on the analysis and the research to our country professional basketbal club manager system and the market development present situation, discovered our country basketball club still has the management system, the organizational structure and the commercial development and the management in the market operation process and so on many aspects questions. The conclusion increases our country basketball club reform dynamics, profits from NBA the success experience and the self- innovation unifies, persisted throughout manages, core essential factor and so on the investment, decision-making, drive, restraint and monitoring.