应用文中的组织形象透视

Perspectives on Organization Image of Practical Writing

随着社会的进步,对形象的追求和塑造已成为维系组织生存、发展的一种基本目标与手段,一个组织要想高效、和谐地发展就必须在公众心目中塑造良好的组织形象。作为组织沟通、联系的纽带和桥梁,应用文在多样、复杂的社会交往中也发挥着越来越重要的作用,它不仅能够指导工作、交流情况、解决问题,而且还能够传播组织的形象。如透过应用文的文本,可以感知组织的政策水平、管理水平、文化水平等,因此,应用写作主体应不断提高相关的能力和水平,以实现应用文多种功能的最大化。

As society＇s progress, the pursuance, and the mold to the image has become a kind of basic goal, and the method of maintenance organization survival and develop ment, an organization that wants highly effectiveness to develop harmoniously, it must portray a good organizational image in the social public mind to people from all walks of life. As the relation link and bridge of organization commu nication, practical writing is also playing a more and more vital role in diverse and complex society association. Not only can it instruct the work, the exchange situation, or solve the problem, moreover, it also can disseminate the organization＇s image. For example, people can sense an organization＇s policy level, management level, the cultural level, and so on through the practical written text. Therefore, the main body of practical writing should sharpen the related ability and the level unceasingly and realize that practical writing necessitates more types of function maximi zation.