上海西郊临虹桥空港商务区开发的综合战略分析

A Synthetic Strategy Analysis of Shanghai Hongqiao Airport Business District

面临发达的交通枢纽建设、紧迫的高端商务需求、上海的产业结构调整、郊区的整体崛起等发展机遇,上海西郊临虹桥空港商务区将在联动中心城区、带动青浦、辐射西郊、服务长三角等方面发挥巨大作用。临虹桥空港商务区具有优异的地理位置、便捷的交通、良好的生态环境、高档的房产集群、丰富的旅游资源、优越的基础条件等开发优势;但也存在着地理环境较复杂、对临虹桥空港商务区的特色发展和功能定位要求较高、位于虹桥综合交通枢纽西侧等不利因素。预测了需求的不确定性、交通的高流动性、商业发展的高竞争性等开发风险。提出了上海西郊临虹桥空港商务区的发展战略:借建设交通枢纽之机构建信息枢纽,吸引国内外大型知名企业总部加入;以发展现代服务业为重点,以高端商务人士为目标客户群,努力实现商务截留、商务延伸和商务增值;做到功能定位的差异性和超前性,并吸引高尚消费、带动周边高档商住人群,抢占商务高地等。

Informative abstract Facing the pressures of the transportation hub construction, the urgent needs for high-end business, the adjustment of Shanghai industrial structure, the newly emerging rural areas and other development opportunities, the authors hold that the western Shanghai airport business district will play a tremendous role in the linkage with the central metropolitan area;in the promotion of Qingpu District development, which will radiate to Shanghai western suburbs, and serve for the Delta. The airport business district has many advantages, such as the excellent location; a convenient transportation; the good ecological enviroranent; a high-grade group of real estates; the rich tourist resources and perfect infrastructure. But there are also some disadvantages, for instance, the characterless development and insufficient functions; the relatively complicated topography; and a longer distance from Hongqiao integrated transportation hub. With a prediction for the development risk, such as the uncertainty of demands; the high mobility of traffic and the fierce competitions of commercial development, this paper diseuass the development strategies of western Shanghai airport business district, takes the development of modem service industry as the key point and the high-end businessmen as the target audience, argues that the most important thing is not only to achieve business retention, business extension and valueadded business, but aiso to find out the difference and excessiveness in function location. An information hub shall be built along with the construction of a transportation hub to attract large and well-known corporate headquarters, to drive the high grade commercial and residential crowd, and to promote higher consumption.