关于发展个性化旅游的几点思考

Reflections on the Development of Individualized Tourism

从心理学的角度出发,运用心理学的理论和方法,通过分析旅游者的旅游感受、个性化的旅游动机等心理现象和规律,探索如何满足旅游者个性化的旅游需要,激发旅游动机、提高旅游活动层次和旅游发展水平,推动旅游业的良性发展.

From the angle of psychology and by using psychological theories and methods, this article analyzes tourists＇ experiences and feelings in traveling, as well as motives, psychological phenomenon and regularity of individualized tourism and explores how to meet the needs of individualized tourism, how to inspire tourist motives, how to upgrade of tourist activities and how to increase development level of tourism, thus boosting the positive development of tourist industry.