突发公共事件中的媒介传播

On the Media Publicity of the Unexpected Public Incidents

突发公共事件已成为现代社会的普遍现象。新闻媒介在公共危机事件中可以发挥重要功效;新闻媒介在公共危机事件中应当处理好媒介主动性与政府喉舌、舆论引导与新闻价值的关系;在未来社会发展过程中,突发公共事件中的新闻报道还将面临新的挑战。

Unexpected public incidents are common in modem society. The new media can play an important role in these incidents and will face more challenges in future. While reporting such incidents, the new media should tackle well the relationship between its subjectivity and its role as the govemment＇s mouthpiece, the correct guidance of the public opinion and the news value.