摘要
利用前景理论建立突发事件下信息对个体心理预期影响的理论模型,可对危机中的“抢购”行为进行理论分析。结果表明:危机事件下的“抢购”行为直接与人们的心理预期有关;私人信息会影响个体心理预期并产生过度反应;尽早公开信息有利于遏制私人信息影响;信息对个体风险感知的影响取决于个体接受信息的状态。
Establishing the theoretical model that information influenceanticipantly individual psychology by the prospect theory, we can carry on the theoretical analysis of individual＇s scare buying goods in crisis. The result means that under the crisis event, the individual＇s scare buying goods is related to the people＇s psychology anticipation. The personal information can affect the individualpsychology anticipation and produce excessively responded. Announcing the public information is as soon as possible advantageous to contain the personal information influence. The influence of the information to the individual risk sensation is decided to the condition that individual accepts the information.
出处
《经济与管理》
2006年第11期28-31,共4页
Economy and Management
基金
国家科技部软科学研究项目<危机应急反应机制理论与应用研究>编号(2003DGQ3D052)
