摘要
通过分析电力设计院的市场营销形势,提出应用关系营销来解决当前企业的市场营销问题,更好地迎接电力设计市场新的机遇和挑战。
This paper analyzed the marketing environment around power design institute, and put forward an opinion that enterprise can resolve some current marketing problems by using the theory of relationship marketing, so as to rise to the new challenge and seize the chance appearing in power design market.
出处
《电力勘测设计》
2006年第5期25-28,共4页
Electric Power Survey & Design
关键词
电力设计院
横向联合
关系营销
power design institute
horizontal syndicalization
relationship marketing.
