崇明“农家乐”旅游发展面临的困境及对策

A Research on the problems faced by Chongming folk-custom tourism and the resolution

经过近6年的发展,崇明“农家乐”旅游在经济、社会和环境效益等方面都取得了一定的收获。然而,由于在旅游软硬件建设上的欠缺和薄弱,“农家乐”旅游却遇到了很多问题,其进一步发展受到很大限制,作者根据对岛内“农家乐”旅游实地调查所掌握的客观情况,对其目前发展所面临的主要问题进行了分析研究;在此基础上阐释了如何摆脱这些困境的对策和措施。

After developing for six years, the ChongMing folk - custom tourism has gotten certain economic, social and environmental benefits for the local community, but now there are still a lot of obstacles preventing its further development. Based on what we have got from the survey on the tourism in the island, we reveal what kinds of problems ChongMing folk - custom tourism meets and which factors cause these problems; and put forward what measurements we can take to resolve these problems in the paper.