服装企业订货会分析与研究

The analysis and research on ordering meeting of apparel companies

订货会是服装企业预测市场需求,争夺终端市场的有效途径。详细介绍了举办一场成功的订货会要做好的三个阶段的工作:准备阶段,进行阶段及后续阶段。以理论分析为基础,并以A品牌订货会为实例,探讨了订货会的细节。

The ordering meeting is very important for apparel companies as it is not only an effective way to know the market, but also a good chance to hold the distributors. For a successful ordering meeting, three stages of work are the most important： preparing period, ongoing period and lasting period. Based on theoretical analysis. Some research on details of an ordering meeting by making a study of brand A is done.