试论区域旅游发展战略新模式——以湖南省常德市为例

A Discussion on the New Mode of Regional Tourism Development Strategy——A Case Study of Changde,Hunan

针对当前区域旅游发展战略存在的空泛性和操作性等问题做了分析,从“战略”的词义出发,对区域旅游发展战略概念的内涵和外延做了全新的诠释,并构建定位模型。以湖南省常德市为案例,通过对旅游背景、旅游资源特质以及旅游市场特征的阐述,采用国际通用的SWOT进行分析,提出了常德旅游发展战略的概念以及需要回答的旅游地性质定位、旅游产业定位、旅游市场定位、旅游产品定位、旅游形象定位和旅游城市定位等战略定位,为丰富和完善区域旅游发展战略理论提供一种新的探讨。

Aimed at the problems such as the vagueness and poor feasibility existing in the development strategy of regional tourism, and started from the meaning of ＂Strategy＂, the connotation and extension of regional tourism development strategy are explained in a new way. An orientation model is designed. Changde City of Hunan is taken as an example to be studied. The advantages, weaknesses, opportunities and challenges, etc, for tourism development in the city are analyzed. Six strategic positions are brought forward, including those of tourist destination characteristics, tourist industry, tourist market, tourist product, tourist image and tourist city.