摘要
客户关系管理是医院提升服务质量的重要战略。它将改变医院传统经济结构和规律,代表着今后医院经营管理的方向。我院通过全程温馨服务、客户跟踪回访、项目经理制度等项目进行客户关系管理,取得了良好的效果。文章对此进行了讨论和分析。
The customers＇relationship administration is an important strategy to improve the service quality. It will change the traditional economy constitution and the regularity, It presents the trend of hospital management development. Our hospital administrates the customers relationship by the whole progress of warm service, following the tracks and returning visit customers and preceding manager institution etc, deriving of good effect, The article discussed and analyzed these measures.
出处
《中国卫生质量管理》
2006年第5期29-31,共3页
Chinese Health Quality Management
关键词
客户关系管理
项目管理
医院职业化
management of customer relationship
project management
professionalism of hospital
