奥运旅游影响机制的构建

Construction of influence system on Olympic tourism

依据旅游学的相关理论,结合奥运会自身的特点,在分析奥运旅游吸引物系统的基础上,构建出一个以提高举办地旅游吸引力为出发点,以改善举办地旅游形象,增加国际和国内旅游者数量,促进举办地社会、经济、文化协调发展为归宿的奥运旅游影响机制.旨在为北京旅游部门制定长远有效的奥运旅游发展战略提供理论参考,以谋求北京奥运旅游效益的最大化.

Based on tourism principles and characteristics of the Olympic Games, an in - depth analysis is made of the attraction system of Olympic tourism. Upon this analysis, an influence mechanism of Olympic tourism is then proposed, which, with the improvement of host city＇s tourism attraction as its starting point, aims at improving the host city＇s image, increasing the number of tourists from home and abroad, and eventually promoting the coordinate development of society, economy and culture, as its final goals. This mechanism, therefore, provides a theoretical reference to Beijing tourism bureaus in their drawing out effective development strategies of Olympic tourism, to maximize the benefits of Bei- jing Olympic tourism.