机动车保险网络营销发展策略研究

文章描述了我国机动车保险网络的现状问题,提出相关的发展策略,并展望了汽车保险网络营销的发展趋势。

Internet marketing of motor vehicle insurance represents a new business philosophy and commercial platform that adapts to the development of internet technology and internet economy reform. It has many benefits such as wide selection, lowing cost, no space -time limit and privacy protection etc. , thus it can satisfy customers＇ individual demands and inevitably become an important part of insurance marketing.