增强西部旅游竞争力的营销策略创新研究

Stude of creative marketing strategies to improve the competitiveness of western tourism

西部旅游资源得天独厚,旅游市场潜力巨大,但同时竞争也非常激烈。从影响西部旅游业未来竞争力的因素分析入手,提出通过观念创新,树立绿色营销观;联合开发,优化资源配置;产品创新,满足个性化、多样化的旅游需求;加快旅游业的信息化建设,开展网络营销等市场营销策略创新来提高西部地区旅游业的竞争力,使旅游业成为西部地区经济的优势产业和新的经济增长点。

The western tourism resources are in an advantageous posit-on, and tourism market have great developing potentiahty. However, competition is very keen. Based oil the analysis of the factors affecting the compet-iveness of western tourism,this paper puts forward the creative marketing strategies,Such as innovative concepts to establish green marketing concept;Joint development to opti- mize the allocation of resources; New products to meet the individuality and di＇versity of tourism; the construction of tourism information to conduct Internet Marketing,and so on, Which is in order to improve the competitiveness of western tourism, make the tourism become advantage industry and the new economic growth pomt of westem region.