摘要
随着医药卫生体制改革的不断深入,医疗市场的变革已成定局。医院已置身于市场经济的大潮中,如何面对市场的挑战、参与市场竞争,促使医院健康、持续的发展是医院要面对的实际问题。针对现状,根据市场需求,从管理方面寻找突破口,确立了医院未来的发展策略。
It＇s inevitable to give a thorough innovation to the medical market as the field of medicine and hygiene executing a change. This thesis will focus on how medical staff does to confront this fierce change. On such a basis, the author has put forward some solutions to innovate the state owned hospital.
关键词
市场竞争
发展策略
市场定位
开拓市场
诚信发展
Competition from Market
Strategies to Survive this Competition
Analysis of Market
Exploration of market
Development
