收益·成本·市场环境——浅析中国广电传媒制度创新的经济动因

Income.Cost.Market Environment——the economic motive of chinese broadcasting media system innovation

随着中国市场经济的不断发展,中国广电传媒市场也逐渐成熟。旧有的体制越发不能适应新时期中国广电传媒的发展,由此也引发了新一轮的制度创新。通过制度的变更,中国广电传媒市场的潜在收益将会增加,潜在成本将会降低,相关的外部市场环境将得到较大改善。

Along with the development of market economy in China, the market of the Chinese broadcasting media gradually grows mature. For the old system cannot adapt the development of Chinese broadcasting media, it has also initiated the new turn of system innovation. Through the system changes, the latent income of Chinese broadcasting media will be able to increase, the latent cost will be able to reduce, and the market environment will have a bigger improvement.